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25 Marketing Predictions for 2013 - They Seem Timeless
The end of the year is nearing and all kinds of articles, reports, infographics are popping up to show what next year might be bringing. One of these is the infographic by ExactTarget. These...
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The Four Social Commerce Success Factors
8thBridge released a report on the state of social commerce in 2012 and it has documented its data in an infographic. Besides key findings 8thBridge has also formulated the four social commerce success...
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Eight Steps to Customer Experience Management Success
CMSWire created an infographic that reviews a year of customer experience management by showing trends, best practices and lessons. Have a look at the infographic and CMSWire’s eight steps to customer...
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The Social Help Desk: Game-Changer to Build and Nurture Relationships
As we’ve pointed our previously in our articles concerning customer care, social media is transforming customer service, how organizations interact with their customers and that social media is...
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Enterprise Adoption of Social Media to Engage with Customers and Suppliers
Old St Labs created an infopgrahic based on INSEAD professor Quy Huy and Andrew Shipilovresearch on how many companies use social media to achieve competitive advantage. They surveyed 1,000 executives...
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Seven Steps of Content Creation For Healthcare
Came across this article and infographic on content creation for the healthcaresector. The statistic is interesting, 80 percent of all searches are healthcare related, much can be done from that...
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How Employee Engagement is Amplified by Gamification
By 2015, according to Gartner, 40% of Global 1000 organizations will use gamification as the primary mechanism to transform business operations. Gamification can help organizations make the workplace...
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Why Business-Agnostic Social Media Strategies Are Ineffective
This might sound as a no-brainer, but the presence of business-agnostic social media strategies makes one think otherwise. This can have a multitude of reasons, for instance the hyperfragmentation and...
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Employee Engagement Requires Alignment Between Job Satisfaction and Contribution
Fewer than 1 in 3 employees worldwide (31%) are Engaged. Nearly 1 in 5 (17%) are actually Disengaged. As recent research showed, emotional intelligence capabilities by leaders impact the business...
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Marketers Lack Business Credibility According to CEOs
The infographic by InventHelp is a nice one with lots of information but one single outcome intrigued me, namely that 73 per cent of the CEOs think marketers lack business credibility and are not the...
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9 Steps to Create Your Personal Branding Strategy
Great infographic by Sestyle.it, having defined nine steps in three phases. The phases Analyze, Launch and Maintain. In a way, from a “humanization”-of-the-brand perspective, these nine steps are...
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Three Common Challenges of Inbound Marketing
Marketo created the infographic called “The CMO Guide to Inbound Marketing,” with lots of information. The data that caught my eye was the three common challenges they see of inbound marketing....
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Business Coaching Activities Generate ROIs of 50 Times the Cost
Yes, you read this correct, 50 times, not 50%, but 50 times the investment. This according to the International Coaching Federation Survey of 2009, based on typical coaching rates this means up to a...
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Eight Leadership Qualities
In a previous –comparative- article we elaborated what the eight key indicators are of collaborative leaders. In this article we show the eight leadership qualities as formulated by the CMOE, the...
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Training Opportunities Key to Solve Supply Chain Talent Gap
SupplyChainInsights created the Supply Chain Talent infographic that shows the current concern of mid-management vacancies and a declining pool of talent. Have a look at some striking figures.15...
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Coaching as Solution to the Employee Engagement Challenge
Great clear infographic by Salesforce.com on the relation between productivity, employee engagement and coaching. 69 percent of HR professionals view employee engagement as an important challenge...
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Social Ads Have Better Recall Than Non-Social Ads
Yet another infographic by Salesforce.com, this time about the growth in social ad spending the coming five years, more than doubling from $4.7 billion to $11 billion in 2017. The most interesting...
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Analytics on the Rise: Evolving to the Data-driven Organization
The adoption of analytics by organizations has been surging in recent years, particularly since the appearance of the book Competing on Analytics: the New Science of Winning by Thomas H. Davenport and...
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Three Ways Bad Data Affects Your Customer Experiences [Infographic]
Experian QAS created an interesting infographic giving example of three ways how bad data affects your customer experiences. The infographic shows why it matters to you, what you can do about it and...
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Future Digital Organization: Centralize Capabilities & Decentralize Customer...
Fully packed infographic by McKinsey on the future digital organization and the customer decision journey (CDJ), which is increasingly collaborative and iterative. The statistics are numerous on big...
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Five Steps to Increase Your Online Influence
One of our previous articles spoke about how to generate more clients and an important way we do it is through content marketing. An infographic by ReformationDesigns.com provides five steps to...
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Four Reasons Why Organizations Need a Sales Enablement Program
Traditional sales processes are failing. Improving sales and marketing alignment is a high priority for world class organizations looking to remain competitive in today’s fast paced business...
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Sales and Marketing Alignment Struggle: Weak Collaboration Between the Two
Best-in-class organizations with strong sales and marketing alignment experience 20 percent average growth in annual revenue. This in comparison with laggards in marketing and sales alignment that...
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How Organizations Structure Social Media Teams
Go-Gulf.com created an interesting infographic based on Ragan data on how organizations structure their social mediateams. What caught my eye? The absence of more business focus (expected(?)) from...
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Lack of Collaboration or Ineffective Communication Cause of Workplace...
Technology is one of the three pillars, people, processes and technology. When it comes to enabling an efficient and effective organization, social collaboration technologies –as efficient enablers-...
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Five Trends in European Digital Consumption
McKinsey created an infographic on the top five trends in European digital consumption packed with interesting information. Read further what the five trends are in the European digital landscape.The...
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Four Social Media Analytics Tips
Just half of the 96% of marketers that are using social media are attempting to measure social media’s ROI. The challenge is linking social media to business objectives. Read further to get four tips...
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Business Mentoring 101
I received a great infographic on business mentoring from Patricia Salazar from Sainsbury Management Fellows, a UK charity promoting engineering in business. The infographic shows the most important...
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Five Steps to Data-Driven Marketing
Teradata released the results of their data-driven marketing survey and the survey shows why data-driven marketing has not yet picked-up yet in all organizations and more importantly what organizations...
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Accountability = Good Decisions [Infographic]
Hexigo created an infographic based on data from McKinsey and Harvard Business Review on how decisions are made, what good decisions are and so on. One of the more interesting outcomes was that 60 per...
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